History
Since 2000,
The Path of Pharmsville, Pioneer of Health Functional Foods
2023
Technology transfer from the Korea Institute of Oriental Medicine: Height Growth Material
Certified by the Ministry of Agriculture as a New Technology: Y-LAC D001 Anti-Obesity Probiotic
Technology transfer of 5 Functional Probiotics Derived from Kimchi
Winner of the K-ESG Management Innovation Award
2022
Registered with the U.S. FDA (Y-LAC D001 Anti-Obesity Probiotic)
Selected by the Ministry of Agriculture as a High Value-Added Project (Joint Health Functional Ingredient)
SME Technology Innovation Project: Development of muscle-function-improving probiotics derived from kimchi
Consortium agreements with Sejong University, Korea University, and Jeonnam Natural Resources Research Center for natural resource-based R&D
U.S. FDA NDI (New Dietary Ingredient) registration: Y-LAC D001 Anti-Obesity Probiotic
2021
Selected for Agricultural Technology Commercialization Project (Hangover Relief/Liver Health Ingredient)
Selected for Magok Technology Exchange Project (Women’s Health Ingredient)
Joint MOU with Bifido on life-cycle disease prevention model
Selected for Enzyme-Based Functional Ingredient Commercialization (Immune Boosting)
Published in leading international journals on health functional foods
Launched probiotic brand Y-LAC and product Y-LAC Jin
MOU with Korean Pharmaceutical Association on activating health functional foods in pharmacies
Awarded “Leading Bio-Healthcare Company in Korea” for 3 consecutive years
HACCP certification for manufacturing facilities
GMP certification for health functional food manufacturing
2019
Broadcast sales of Belgian probiotics diet in the U.S.
Devil’s Diet launched at Lotte Duty Free
Strategic MOU with Ewha Womans University Medical Center
Listed on KOSDAQ
Relocated to Magok Global R&D Center
Recognized as a Big Data & Platform Development Research Institute
Selected by the Ministry of Agriculture for fermented food-derived probiotics R&D
MOU with Bifido for microbiome research
2018
Devil’s Diet entered Hong Kong Watsons offline stores
Launched Instant Pu’er Tea via MBC America Home Shopping, LA
Selected for “KDB-TECH” next-generation industry promotion
Launched premium oriental medicine brand Sangsangbang
Launched premium infant health brand AppleKinder
Selected as SK Stoa Excellent Partnership Company
Ranked No.1 in Korea Consumer Satisfaction Index (Health Functional Food) for 4 consecutive years
Awarded “Hit Product” for 4 consecutive years
Broke ground for new headquarters in Magok, Seoul
Selected as Korea University Crimson Company
Exported Instant Pu’er Tea to the U.S.
Awarded by the Seoul Mayor for contributions to industry
2017
Launched Instant Collagen and Devil’s Smoothie via NS Home Shopping
Launched Golden Garden Pu’er Tea via Gongyoung and Shinsegae TV Home Shopping
Launched Instant Pu’er Tea (sold 600,000 units)
GS My Shop launches: Spirulina Gold, Beer Yeast, Fermented Pu’er Tea 100
Entered Galleria Duty Free
Selected as Korea’s No.1 Innovative Product by InnoStar for 2 consecutive years (Devil’s Diet)
2016
Entered Shilla Duty Free
Entered Chinese e-commerce (VIP.com, Tmall, JD.com)
Established Pharmsville Biotech
Selected as TOP Company by Wanghong & Elle China
TV & Radio ads (Devil’s Diet “Drink Like Water” campaign)
InnoStar award for Devil’s Diet and Mom Salido
Selected as Excellent Partnership by Gongyoung Home Shopping
Ranked No.1 in Korea Consumer Satisfaction Index (Health Functional Food) for 2 consecutive years
2015
Entered Lotte Duty Free
Launched on MBC America Home Shopping
Won Customer Love Brand Award (Diet Category)
Operated brand shop on China’s VIP Shop
Devil’s Diet received U.S. FDA approval and export license
Expanded into convenience stores and drugstores
Launched Premium Devil’s Diet Drink via GS Home Shopping (record multiple sell-outs)
2014
Selected as a “Global Growth Ladder Company” by Korea Trade Insurance Corp.
Launched Joint Salido under AppleTree Pharmacist brand
MOU with Wooridul Hospital
Launched Effervescent Garcinia and Devil’s Diet Drink (No.1 in NS Home Shopping diet category)
Established Pharmsville Indonesia branch
2013
Won multiple awards at Seoul Fair (Eco-friendly, Design, Technology Product Awards)
Entered Malaysia Isetan Department Store (Korean Food Fair)
Entered Lotte Drugstore LOBS
Selected as Hit500 Product for AppleTree 24-Hour Diet series
Signed export contracts at Global Business Plaza 2013
Launched Devil’s Diet, the first pharmacist-led 1:1 consultation-based diet brand
2012
-2010
Selected as Promising Export SME and KOTRA Global Brand Company
Established Natural Material Functional Ingredient R&D Center
Designated as INNO-BIZ Technology Innovation SME
Selected as IP Star Company by Seoul City
Selected as Hi-Seoul Brand Company
Joint development with CHA Hospital for Dr. Solution health food brand
Established Packaging & Functional Food Design Research Dept.
Designated as Venture Business Technology Evaluation Company
Built manufacturing plant and functional food research lab
Awarded by National Tax Service for Faithful Taxpayer
Awarded by Korea Health Functional Food Association
2009
-2000
Partnered with Shinsegae & Hyundai Department Stores for pop-up stores
Opened first AppleTree Health Specialty Store
Launched pharmacist-designed brand AppleTree Pharmacist
Founded Pharmsville Co., Ltd. (March 2000)
